Please adhere to these guidelines when featuring Sei in marketing communications, advertising, articles, websites, partner materials, and any printed assets.Download the full brand kit: sei-brand-assets.zip · Full interactive version at brand.sei.io
01 — Logo
Primary Logo
The Sei primary lock-up consists of two elements: the symbol and the wordmark. This lock-up is the main representation of the brand and should be used consistently as a combined unit.
Symbol
The symbol is the standalone Sei mark. Use it on its own only when the wordmark is already established elsewhere on the surface (favicons, app icons, watermarks).
Token
The token mark appears in Maroon. Black and white are fallbacks for constrained environments.
Powered by Sei
For ecosystem and partner surfaces. Keep the lockup intact and match the clearspace rules.
02 — Color
Color
Black and white carry the brand. Maroon and Gold are heritage accents — use them only for emphasis and legacy moments, never as the base palette.Primary Palette
Base Color
Black
#000000
Base Color
White
#FFFFFF
Headlines · CTAs · Accents
Maroon
#600014
Data stats · Highlights
Gold
#966F22
Neutral Ramp
White
#FFFFFF
25
#F5F5F7
50
#CCCCCC
100
#999999
200
#666666
400
#333333
600
#131313
Black
#000000
03 — Typography
Primary Typeface
Lateral is our primary typeface. Use it for headlines, product UI, and anything that needs presence. Give it room when setting editorially.Lateral
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 .,:;!?&@*
Condensed Bold · DisplayRegular · BodyLight · Subtext
Primary font · Headlines · Body · Copy
Secondary Typefaces
Items Text
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 .,:;!?&@*
Secondary font · Editorial · Quotes · Foundation
ABC Repro Mono
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 .,:;!?&@*
Tertiary font · Data · Tickers · Captions
04 — Usage
Clearspace
To maintain the logo’s clarity and prominence, follow the clearspace guidelines. A certain amount of space is required around the lockup to prevent surrounding artwork, imagery, or the edge of a page from crowding it.
- Use only approved colors. Black, white, Maroon 100, or Gold 100 — nothing else.
- Keep proportions locked. Symbol and wordmark ship as one unit. Don’t rescale their relationship.
- Respect clearspace and minimum size. X on all sides, 25 px tall minimum.
Cobranding
Our lockup for brand partnerships is dictated by the clearspace rule, which should also be applied to the partner brand. Ensure both lockups are the same height.
Need something not listed here? See the full interactive brand site at brand.sei.io or download the complete brand kit zip.